Robert Cialdini
Mentioned in 16 analyzed podcast episodes across 10 shows
A renowned social psychologist best known for authoring "Influence: The Psychology of Persuasion," a seminal work on persuasion principles that has become foundational across business, marketing, and sales industries. His research on psychological principles—including anchoring, expectation bias, and persuasion techniques—is frequently referenced by business leaders and marketers seeking to understand human decision-making. Podcasts discuss his work as a practical framework for improving sales, pricing strategy, and communication effectiveness.
Appears On
Episode Appearances
Lenny's Podcast: Product | Career | Growth · Mar 15, 2026
The tactical playbook for getting 20-40% more comp (without sounding greedy) | Jacob Warwick (Executive Negotiator)
“Author of 'Influence' book recommended for understanding persuasion psychology”
Masters in Business · Feb 27, 2026
Financial Products for Hedging with Vest Co-Founder Jeff Chang
“Author of Influence; book recommended by Chang for understanding persuasion and business”
The Model Health Show · Feb 11, 2026
4 Powerful Ways to Rewire Your Brain for Confidence, Overcome Self-Doubt, & Fuel Bigger Success - With Dr. Shadé Zahrai
“Dartmouth researcher who conducted the scar study demonstrating expectation bias in human perception”
Marketing School - Digital Marketing and Online Marketing Tips · Feb 3, 2026
This AI Finds Peoples Calendly And Books Sales Demos
“Author of 'Influence' book referenced for anchoring pricing psychology principles”
Good Life Project · Jan 19, 2026
How to Build Habits That Stick
“Behavioral scientist whose consistency principle research is referenced regarding identity and behavioral alignment”
You Are Not So Smart · Jan 19, 2026
331 - Wicked Problems - Martin Carcasson
“Author of Influence; social psychologist whose work influenced Carcasson's approach to persuasion”
The Mello Millionaire with Tommy Mello · Jan 2, 2026
Brokering Billions in Real Estate with Leo Pareja
“Author of 'Influence: The Psychology of Persuasion'; 81-year-old respected as exemplary father and grandfather”
The Home Service Expert Podcast · Dec 15, 2025
Insights from a Marketing Veteran with Megan Beattie
“Author of Principles of Persuasion; Megan uses his seven principles in scripting and sales training”
The Mello Millionaire with Tommy Mello · Dec 5, 2025
Save Smarter, Live Richer: Practical Investment Tips with Financial Expert David Bach
“Author of 'Influence'; met with Bach and discussed optimism about future economic opportunities”
The Diary Of A CEO with Steven Bartlett · Dec 1, 2025
Secret Service Agent: Never Label Someone A Narcissist! This Habit Makes People Hate Talking To You!
“Behavioral scientist whose influence principles (reciprocity, etc.) are taught and applied in O'Neill's communication training”
The Mello Millionaire with Tommy Mello · Nov 29, 2025
Startup Secrets in the Age of AI with Entrepreneur and Author Henrik Werdelin
“Psychology expert; author of 'Influence'; guest on Tommy Mello's podcast; optimistic about AI benefits”
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing) · Nov 26, 2025
The Creator's Playbook: How to Launch Courses That Sell Out in Record Time | Sales | Presented by Teachable
“Author of Influence; featured on consistency principle and how small commitments drive larger decisions”
The Home Service Expert Podcast · Nov 4, 2025
E440 Unlocking Buyer Psychology: The Key to Sales Success with Joe Cunningham
“Behavioral psychology expert; principles of consistency referenced in Joe's sales closing techniques”
The Mello Millionaire with Tommy Mello · Oct 31, 2025
Inside the Minds of Andy and Jacqueline Elliott
“Psychologist cited for commitment framework requiring personal commitment, written goals, and daily reminders”
The Home Service Expert Podcast · Sep 22, 2025
AI and the Transformation of Business with Leo Pajera
“Author of Influence; 80-year-old entrepreneur and father figure Tommy recommends meeting”
The Mello Millionaire with Tommy Mello · Aug 8, 2025
The Quiet Millionaire: Joey Battista’s Rules for Money and Life
“Referenced for his work on ethical influence and seven forms of influence in persuasion”