Mentioned On
Episode Mentions
The Ringer NFL Draft Show · May 18, 2026
A Wild Summer Mailbag
“Beer brand discussed in context of college lifetime supply contest that resulted in novelty fatigue”
Morning Brew Daily · May 6, 2026
Coinbase Cuts Workers for AI & Beer is So Back
“Reported volume growth rebound after previous declines, indicating European beer market stabilization”
The Chef's Cut · May 4, 2026
This Merger Could Change What You Eat—and How Much You Pay For It
“Premium beer brand used as example of how consolidated distributors favor high-margin products over competitors”
Business Wars · Apr 23, 2026
Athletic Brewing and the NA Beer Revolution | Is NA Here to Stay? | 3
“Global brewer competing in NA space with Heineken Zero, positioned as premium alternative requiring no taste sacrifice”
Bloomberg Daybreak: Europe Edition · Apr 23, 2026
Oil Back Above $100, Tesla’s $25B Robot Bet, Drugs Kept From Europe
“Reported European beer volumes down more than estimated in quarterly earnings”
Stuff To Blow Your Mind · Apr 22, 2026
Smart Talks with IBM: Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations
“Primary subject; 162-year-old global brewer using AI to become 'best connected brewer' with optimization across value chain”
Business Wars · Apr 22, 2026
Athletic Brewing and the NA Beer Revolution | Bring Your Beer to Work | 2
“Dutch brewing giant that launched Heineken Zero Zero in Europe (2017) and US (2019) with $50M marketing budget, competing directly with Athletic”
TechStuff · Apr 21, 2026
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations
“Primary subject; 162-year-old global brewer undergoing AI-driven digital transformation led by Chief AI Officer Surajit Ghosh”
Business Wars · Apr 15, 2026
Athletic Brewing and the NA Beer Revolution | Brewing the Impossible | 1
“Multinational competitor with Heineken 00 brand competing in zero-proof beer category; valued at $800M+ by episode timeline”
We Are For Good Podcast - The Podcast for Nonprofits · Mar 23, 2026
693. Despair Is Paralyzing, Hope Is Galvanizing: Afdhel Aziz's Three-Step Playbook for Stories That Move People to Action
“Another alcohol brand Aziz worked for during his marketing career in New York”
Marketing School - Digital Marketing and Online Marketing Tips · Mar 10, 2026
This Is What an AI-Run Company Looks Like
“Client example of successful 3-4 year deal recovery process”
Marketing School - Digital Marketing and Online Marketing Tips · Feb 23, 2026
Lessons From A Private Founder's Retreat
“Example of company claiming AI-driven layoffs of 9000 employees”
Brooke and Connor Make A Podcast · Feb 12, 2026
Shake Your Caboose
“Non-alcoholic beer brand positioning Heineken Zero as social drinking alternative without alcohol”
TBPN · Jan 8, 2026
xAI Raises $20B, Anthropic’s $350B Valuation, OpenAI Launches ChatGPT Health | Diet TBPN
The TED AI Show · Dec 17, 2024
How AI digital doppelgängers could change the way we communicate w/ Synthesia CEO Victor Riparbelli
“Major global company using Synthesia avatars for corporate communication and training”