Jay Schwedelson

Mentioned in 7 analyzed podcast episodes across 2 shows

Host of the "Do This, Not That" podcast and founder of SubjectLine.com, Jay Schwedelson is an email marketing and copywriting expert specializing in subject line testing and optimization strategies. He frequently appears as both a host and guest expert discussing practical marketing tips, AI's impact on the industry, and virtual event strategies. Podcasts feature him to provide actionable insights on listicle optimization, email marketing testing, and emerging social media and engagement trends.

Appears On

Do This, NOT That: Marketing Tips with Jay Schwedelson The Dave Gerhardt Show (from Exit Five)

Episode Appearances

Do This, NOT That: Marketing Tips with Jay Schwedelson · Apr 13, 2026

SPECIAL SERIES ==>TRUTH about Instagram Engagement! <== | BATHROOM Break #103 COLLAB: The Marketing Millennials + Do This, Not That

“Primary host leading discussion on Instagram engagement and social media marketing tactics”

Instagram trial reel featureInstagram algorithm and reach mechanicsReel vs. static post performance

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Do This, NOT That: Marketing Tips with Jay Schwedelson · Apr 8, 2026

What’s Up THIS WEEK?! 🤖 The ANTI-AI Advertising Movement ➕Connected TV is FOR ALL Size Marketers Now [B2B and B2C] 📺 | Ep. 488

“Host discussing marketing trends, data insights, and providing actionable recommendations for marketers”

LinkedIn post format performance and engagement metricsAI-generated advertising and consumer backlashConnected TV advertising for B2B and small brands

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Do This, NOT That: Marketing Tips with Jay Schwedelson · Mar 2, 2026

SPECIAL SERIES ==> Why Your Listicles Are Failing 🛑 (And How to Fix Them) <== | BATHROOM Break #97 COLLAB: The Marketing Millennials + Do This, Not That

“Co-host of Do This, Not That podcast and SubjectLine.com; shares email marketing testing insights and listicle optimization strategies”

Listicle optimization for AI search resultsEmail subject line testing and performanceAI-powered content research and curation

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Do This, NOT That: Marketing Tips with Jay Schwedelson · Feb 26, 2026

Is AI Taking Copywriting Jobs? W/ Copy Posse Founder! Alex Cattoni 👩‍💻 | Ep. 466

“Host of 'Do This, NOT That' podcast; interviewer discussing AI's impact on copywriting and marketing careers with Alex Cattoni”

AI Impact on Copywriting JobsChatGPT and AI Writing ToolsDirect Response Marketing

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Do This, NOT That: Marketing Tips with Jay Schwedelson · Feb 24, 2026

What’s Up THIS WEEK! Instagram + LinkedIn NEW Engagement Must Do’s! + Love Story on HULU | Ep. 465

“Host of Do This, Not That podcast sharing marketing tips and industry trends analysis”

LinkedIn document posts and carousel content strategyInstagram story and reel engagement algorithmsEarly engagement metrics and algorithmic amplification

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Do This, NOT That: Marketing Tips with Jay Schwedelson · Feb 23, 2026

SPECIAL SERIES ==> Subject Line TESTS You Haven’t Tried! <== | BATHROOM Break #96 COLLAB: The Marketing Millennials + Do This, Not That

“Host of Do This, Not That podcast and founder of subjectline.com; email marketing subject line expert”

Email subject line testing strategiesCapitalization techniques in email marketingPattern interruption copywriting

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The Dave Gerhardt Show (from Exit Five) · Feb 13, 2026

How to Upgrade Your Webinar and Email Strategy for 2026 with Jay Schwedelson (Founder, SubjectLine.com)

“Episode guest, founder of SubjectLine.com and Guru Media Hub, virtual events expert”

Virtual event strategyWebinar optimizationEmail marketing tactics

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