Jay Schwedelson

Mentioned in 13 analyzed podcast episodes across 2 shows

Host of the "Do This, Not That" podcast and founder of SubjectLine.com, Jay Schwedelson is an email marketing and copywriting expert specializing in subject line testing and optimization strategies. He frequently appears as both a host and guest expert discussing practical marketing tips, AI's impact on the industry, and virtual event strategies. Podcasts feature him to provide actionable insights on listicle optimization, email marketing testing, and emerging social media and engagement trends.

Appears On

Do This, NOT That: Marketing Tips with Jay Schwedelson The Dave Gerhardt Show (from Exit Five)

Episode Appearances

Do This, NOT That: Marketing Tips with Jay Schwedelson · May 14, 2026

Attribution Isn't Dead, You're Just Doing It Wrong 📉 GUEST! CMO & CRO Laura Beussman from CallRail | Ep. 507

“Podcast host challenging attribution practices and exploring marketing measurement with guest”

Multi-touch attribution modelsLast-touch attribution limitationsConversational AI for customer insights

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Do This, NOT That: Marketing Tips with Jay Schwedelson · May 8, 2026

Ask Us ANYTHING!!! 🤔 The "Maybe" Button That Lifts Clicks 14% | Ep. 504

“Host of the podcast sharing marketing testing results and tactics from his agency work”

AI-Generated Content StrategyCall-to-Action Button OptimizationScreenshot Testimonials

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Do This, NOT That: Marketing Tips with Jay Schwedelson · Apr 30, 2026

Marketing Automation Platform Fails 🎯 SPECIAL GUEST!! Jaina Mistry from KNAK | Ep. 500

“Podcast host and marketing consultant discussing martech challenges and platform selection”

Marketing automation platform selection and RFP processesLead scoring methodologies and metricsEmail design and creation platforms

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Do This, NOT That: Marketing Tips with Jay Schwedelson · Apr 27, 2026

SPECIAL SERIES ==> 📸 ChatGPT Just Got Way Better ➕ What Celeb Do You Look Life??? <== | BATHROOM Break #105 COLLAB: The Marketing Millennials + Do This, Not That

“Co-host discussing ChatGPT image generation and AI platform strategy for marketers”

ChatGPT image generation capabilitiesLinkedIn carousel content creationInstagram carousel content strategy

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Do This, NOT That: Marketing Tips with Jay Schwedelson · Apr 24, 2026

Life HACK! 🛑 This Feels Awkward…But It Works! 👊 How talking more and typing less can change your career!

“Host sharing personal tactics and experiences using voice communication in business”

Voice communication tactics for career growthVoice memos vs. text messagingDictation tools and AI transcription

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Do This, NOT That: Marketing Tips with Jay Schwedelson · Apr 23, 2026

A DIS-LOYALTY Program?? 🟡GUEST: Amanda Cole, CMO at BLOOMREACH!🟡 | Ep. 496

“Podcast host conducting interview and providing context on Bloomreach's market position and Amanda's thought leadership”

MarTech stack optimization and consolidationDivesting from lightweight marketing toolsConversational AI replacing UI-based workflows

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Do This, NOT That: Marketing Tips with Jay Schwedelson · Apr 13, 2026

SPECIAL SERIES ==>TRUTH about Instagram Engagement! <== | BATHROOM Break #103 COLLAB: The Marketing Millennials + Do This, Not That

“Primary host leading discussion on Instagram engagement and social media marketing tactics”

Instagram trial reel featureInstagram algorithm and reach mechanicsReel vs. static post performance

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Do This, NOT That: Marketing Tips with Jay Schwedelson · Apr 8, 2026

What’s Up THIS WEEK?! 🤖 The ANTI-AI Advertising Movement ➕Connected TV is FOR ALL Size Marketers Now [B2B and B2C] 📺 | Ep. 488

“Host discussing marketing trends, data insights, and providing actionable recommendations for marketers”

LinkedIn post format performance and engagement metricsAI-generated advertising and consumer backlashConnected TV advertising for B2B and small brands

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Do This, NOT That: Marketing Tips with Jay Schwedelson · Mar 2, 2026

SPECIAL SERIES ==> Why Your Listicles Are Failing 🛑 (And How to Fix Them) <== | BATHROOM Break #97 COLLAB: The Marketing Millennials + Do This, Not That

“Co-host of Do This, Not That podcast and SubjectLine.com; shares email marketing testing insights and listicle optimization strategies”

Listicle optimization for AI search resultsEmail subject line testing and performanceAI-powered content research and curation

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Do This, NOT That: Marketing Tips with Jay Schwedelson · Feb 26, 2026

Is AI Taking Copywriting Jobs? W/ Copy Posse Founder! Alex Cattoni 👩‍💻 | Ep. 466

“Host of 'Do This, NOT That' podcast; interviewer discussing AI's impact on copywriting and marketing careers with Alex Cattoni”

AI Impact on Copywriting JobsChatGPT and AI Writing ToolsDirect Response Marketing

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Do This, NOT That: Marketing Tips with Jay Schwedelson · Feb 24, 2026

What’s Up THIS WEEK! Instagram + LinkedIn NEW Engagement Must Do’s! + Love Story on HULU | Ep. 465

“Host of Do This, Not That podcast sharing marketing tips and industry trends analysis”

LinkedIn document posts and carousel content strategyInstagram story and reel engagement algorithmsEarly engagement metrics and algorithmic amplification

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Do This, NOT That: Marketing Tips with Jay Schwedelson · Feb 23, 2026

SPECIAL SERIES ==> Subject Line TESTS You Haven’t Tried! <== | BATHROOM Break #96 COLLAB: The Marketing Millennials + Do This, Not That

“Host of Do This, Not That podcast and founder of subjectline.com; email marketing subject line expert”

Email subject line testing strategiesCapitalization techniques in email marketingPattern interruption copywriting

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The Dave Gerhardt Show (from Exit Five) · Feb 13, 2026

How to Upgrade Your Webinar and Email Strategy for 2026 with Jay Schwedelson (Founder, SubjectLine.com)

“Episode guest, founder of SubjectLine.com and Guru Media Hub, virtual events expert”

Virtual event strategyWebinar optimizationEmail marketing tactics

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