Mentioned On
Episode Mentions
Marketplace · Apr 24, 2026
When does AI become a spending suck?
“Rolling back prices in response to tight consumer budgets and reduced purchasing power”
On the Media · Apr 22, 2026
Predicting the News
“Example company used to illustrate legitimate hedging use of futures markets by insiders with advance product knowledge”
Wall Street Now · Apr 22, 2026
Market At Midday 4/22
“Doritos product used as case study for shrinkflation, with bag size reduction and price increase documented”
Omni Talk Retail · Apr 8, 2026
Retail Daily Minute | PepsiCo's Pricing Blunder, Ace Hardware Teams With Uber Eats & Old Navy Sport Is Reportedly in the Works
“Controls 60% of US salty snack market but lost market share by resisting price cuts, causing $50B market cap drop.”
Matt and Shane's Secret Podcast · Apr 7, 2026
Ep 607 - All Guys Welcome (feat. Sam Tallent & Shawn Gardini)
“Cited in investigative journalism about how snack companies use body positivity messaging to prevent calorie labeling”
PFT Live with Mike Florio · Apr 3, 2026
Projected #1 pick Fernando Mendoza visiting Raiders next week + What went wrong for Packers in 2025? (4/3 Hour 2)
“Ruffles potato chips brand; discussed as potential podcast sponsor opportunity”
Dateline NBC · Apr 1, 2026
The Secret Life of the Homecoming Queen
“Thad Reynolds worked his way up the ranks at Frito-Lay warehouse where he was murdered by his best friend”
Mojo In The Morning · Mar 10, 2026
Got High While at Work
“Caller C operates a chip route selling Frito-Lay products; humorously notes transition from selling weed to selling 'munchies for weed.'”
Adam Carolla Show · Feb 24, 2026
Bruce Bruce: The Wild Path From Frito-Lay Worker to Comedy Legend
“Bruce Bruce's former employer where he worked 55-60 hours weekly while building comedy career simultaneously”
DGTL Voices with Ed Marx · Feb 12, 2026
Understanding the Role of a Health Futurist (ft. Zayna Khayat)
“Example corporation where board-level foresight competency applies beyond healthcare”
A Hot Dog Is a Sandwich · Feb 11, 2026
Taste Testing Doritos Naked
“PepsiCo subsidiary manufacturing Doritos and Cheetos; subject of reformulation discussion and product testing”
The Viall Files · Feb 11, 2026
E1077 - Going Deeper: Farmer Wants A Wife
“Mentioned as buyer of corn produced by Brayden's farm, used for Doritos chip manufacturing.”
Technically Creative by KoobrikLabs · Feb 10, 2026
Super Bowl Advertising in the Multi-Screen Era with Mark Gross and Chris Bellinger
“PepsiCo subsidiary; client for Lay's Super Bowl campaigns including 'Little Farmer' and 'Last Harvest' directed by Taika Waititi”
Acquired · Nov 24, 2025
Coca-Cola
“Snack food company acquired by Pepsi (1965), creating diversified beverage-food conglomerate PepsiCo”
The Peter Attia Drive · Oct 13, 2025
#368 ‒ The protein debate: optimal intake, limitations of the RDA, whether high-protein intake is harmful, and how to think about processed foods | David Allison, Ph.D.
“Commissioned first RCT of their products comparing corn oil chips to low-fat alternatives; study showed full-fat corn oil chips superior to trans fat versions”
The Code To Winning · Sep 19, 2025
HOW I BUILT A TOP BUSINESS PODCAST INTERVIEWING BILLIONAIRES || OMAR ELATTAR || EPISODE 055
“Company where the creator of Hot Cheetos worked as a janitor before pitching the product idea to the CEO”