Lego
Mentioned in 21 analyzed podcast episodes across 10 shows
The toy and construction brick manufacturer announced SmartBrick technology at CES 2026, embedding sensors, Bluetooth, NFC connectivity, and interactive features like contextual sounds and proximity detection into traditional building bricks. The company plans to launch its SmartPlay platform in March, beginning with Star Wars-themed sets. Tech podcasts covered this announcement as a significant innovation blending physical play with digital interactivity.
Mentioned On
Episode Mentions
Kinda Funny Gamescast: Video Game Podcast · Apr 2, 2026
How to Fix PlayStation - Kinda Funny Gamescast
“Licensing partner for Horizon Lego game; discussed as example of IP expansion beyond core gaming”
kill switch · Apr 1, 2026
why Iran is winning the AI propaganda war
“Brand whose recognizable aesthetic is being exploited by multiple state actors for propaganda video production”
Law and Chaos · Mar 27, 2026
Ep 216 — Zuck and Musk Get Pantsed In Court … Twice
“Major advertiser sued by Musk for withdrawing ads from Twitter after platform became associated with Nazi content”
Good Life Project · Mar 23, 2026
Want Real, Lasting Change? It’s Time to Try a Different Approach. | Eric Zimmer
“Toy manufacturer offering Star Wars smart play sets with interactive features”
Entrepreneur Kids Legacy Show - Family Motivation, Business Boss Babies, Inspirational Speakers and Healthy fun food · Feb 8, 2026
Keep Building Even When Life Knocks You Down! (Wisdom from the LEGO Story)
“Central subject of episode; founded by Ole Kirk Christiansen in Denmark, evolved from wooden toys to plastic brick system”
Kim Komando Daily Tech Update · Jan 19, 2026
Is that big screen a deal?
Something You Should Know · Jan 19, 2026
How to Adapt When Life Throws a Curveball & Understanding the Flow of Time
“Subject of academic study showing retired sets appreciate ~11% annually, outperforming stocks/bonds in some periods”
The Vergecast · Jan 13, 2026
How Lego’s Smart Brick works
The Kim Komando Show · Jan 10, 2026
CES 2026: Your hologram girlfriend is here
“Launched smart bricks with embedded sensors, speakers, LEDs and chips that generate contextual sounds during play”
The Vergecast · Jan 9, 2026
Live from CES: What is the point of a robot that falls over?
“Smart brick embedding tech inside Lego; example of tech-as-furniture approach”
Waveform: The MKBHD Podcast · Jan 9, 2026
CES 2026 Actually Has Some Bangers?
“Announced smart bricks with Bluetooth, NFC, and sensors that react to proximity and color, launching in March with Star Wars sets”
TBPN · Jan 7, 2026
The legacy and future of CES, Dwarkesh’s “Capital in the 22nd Century,” Ben Thompson’s “AI and the Human Condition” | Diet TBPN
Tech Brew Ride Home · Jan 6, 2026
CES Day Two
“Unveiled SmartBrick technology embedding computers in traditional bricks; launching SmartPlay platform with Star Wars sets in March”
SmartLess · Dec 29, 2025
"Macaulay Culkin"
“Culkin discussed building 30+ Lego sets in 40 days as a therapeutic hobby and mentioned potential collaboration”
But Why: A Podcast for Curious Kids · Dec 26, 2025
What’s on your bucket list?
“Children expressed desire to visit Legoland and have dedicated Lego rooms, indicating brand recognition and appeal”
Circle Round · Dec 9, 2025
Birbal's Barrels | Ep. 308
“Brand where Ravi Patel serves as celebrity partner and mentor on Lego Master's Junior”
Game Scoop! · Nov 27, 2025
Game Scoop! Presents: The 100 Questions Challenge (2025)
“Released Mario Party competitor game that received positive reception from hosts”
Trash Taste Podcast · Oct 10, 2025
"We Were Born in the Wrong Generation" | Trash Taste #277
“Example of nostalgia-driven marketing; now explicitly targets adult consumers with premium sets leveraging childhood memories”
We Fixed It. You're Welcome. · Oct 7, 2025
Labubu’s Business Strategies Unboxed
“Referenced as example of brand that maintains longevity through supply control, artist partnerships, and nostalgia-driven innovation”
Proven Podcast · Aug 6, 2025
How to Steal $500 Million From Barkbox's Playbook - Henrik Werdelin
“Referenced as example of product designed for shared parent-child play, creating stronger engagement and loyalty”
NVIDIA AI Podcast · Jul 2, 2025