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Companies

New Balance

Mentioned in 22 analyzed podcast episodes across 10 shows

Episode Mentions

Giggly Squad

Giggly Squad · May 19, 2026

Giggling about geosexuals, gray hair, and invisible ink

Running apparel sponsor mentioned in ad read promoting their running product line

Gen Z digital-first lifestyle and abandonment of traditional personal itemsFemale friendship formation and maintenance in adulthoodTrue crime documentary ethics and selective evidence presentation
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Everything Iconic with Danny Pellegrino

Everything Iconic with Danny Pellegrino · May 14, 2026

THE VALLEY: Safari Planet!

Sponsor ad read promoting running shoes and brand philosophy about personal choice in fitness

Postpartum mental health and anxiety on reality televisionAlcohol-fueled aggression and relationship dynamicsDomestic violence in reality TV production
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Nobody Asked Us with Des & Kara

Nobody Asked Us with Des & Kara · May 13, 2026

4.20. The Colt and Cocodona Episode

Referenced in context of previous defective spike shoe lawsuit that was dismissed

Colorado high school track qualifying standards and state meet selection criteriaCocodona 250 ultramarathon course design, pacing strategy, and women's competitive performanceSleep deprivation effects on athletic performance and decision-making in ultra-endurance events
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Ad Age Marketer's Brief

Ad Age Marketer's Brief · May 6, 2026

How to go from product-first to culture-led marketing, with Samsonite's VP of marketing

Heritage brand cited as example of successful modernization and funnel inversion by CMO Chris Davis

Culture-led marketing strategyHeritage brand modernizationSocial-first campaign strategy
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Fantasy Fangirls

Fantasy Fangirls · Apr 6, 2026

When the Moon Hatched Episode 4: Chapters 37 - 44

Sponsor ad read promoting running shoes and brand philosophy of individual running styles

Tuka Trial Combat System and Chakool Clan Warrior CultureProphecy and Fate Herder Mechanics in Fantasy WorldbuildingFemale Autonomy vs. Predetermined Destiny Narrative Tension
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Brock and Salk

Brock and Salk · Apr 3, 2026

Hour 3 - For You In Review, Gee Scott

Beneficiary of Nike's market share loss among younger consumers seeking alternative brands

Mariners 2024 season performance and player developmentJulio Rodriguez hitting slump and fastball vulnerabilityCal Raleigh switch-hitting catcher challenges
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The Pat McAfee Show

The Pat McAfee Show · Apr 1, 2026

PMS 2.0 1526 - Cooper Flagg, Chase Daniel, WNBA Commissioner Cathy Engelbert, Dan Orlovsky, & Darius Butler

Cooper Flagg's apparel sponsor; basketball and lifestyle shoe brand; sold-out inventory mentioned

Jalen Hurts quarterback controversy and Eagles organizational dysfunctionCooper Flagg NBA rookie season struggles with Dallas MavericksWNBA new collective bargaining agreement and salary structure
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Nobody Asked Us with Des & Kara

Nobody Asked Us with Des & Kara · Mar 25, 2026

4.12. The Cosmo Episode

Hosted national championship meet where Colt competed; mentioned as venue for elite youth racing

Youth athlete development and parental coaching philosophyNational championship racing strategy and tactical executionNCAA anti-doping enforcement and investigative reporting
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Brian Windhorst & The Hoop Collective

Brian Windhorst & The Hoop Collective · Feb 27, 2026

Pistons Not Satisfied Yet + KD On Team USA’s Future & Jokic Is Looking Human??

Sponsor of Cooper Flagg; discussed as non-Nike brand potentially disadvantaging young players in Team USA selection

Pistons vs Cavaliers Eastern Conference ShowdownKevin Durant Team USA 2028 Olympics CommitmentJames Harden Thumb Injury Management Strategy
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The Charlie Kirk Show

The Charlie Kirk Show · Feb 3, 2026

The All-American Halftime Show Lineup Revealed, ft. Kid Rock

Military uniform contract passed through minority-owned shell company that lacked manufacturing capability

Alternative Media and Entertainment DistributionGovernment Contracting Fraud and OversightDisadvantaged Business Enterprise (DBE) Program Abuse
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Nobody Asked Us with Des & Kara

Nobody Asked Us with Des & Kara · Jan 28, 2026

4.5. The Brooks HQ Episode

Hosted the New Balance Indoor Games where Hobbs Kessler and Josh Hoey set world records; Des called the meet

Brooks HQ partnership and podcast sponsorship strategyNew Balance Indoor Games 2025 results and world recordsHobbs Kessler's world record 2000m and Olympic comeback narrative
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The Athletic Football Show: A show about the NFL

The Athletic Football Show: A show about the NFL · Jan 23, 2026

Conference Championship Sunday Preview: Rams-Seahawks III meets the rise of the Broncos and Patriots

Running apparel and footwear brand sponsoring the episode with messaging about runner identity.

AFC Championship Game Strategy: Patriots vs. BroncosNFC Championship Game Strategy: Rams vs. SeahawksQuarterback Performance Under Pressure: Bo Nix vs. Drake Maye
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Nobody Asked Us with Des & Kara

Nobody Asked Us with Des & Kara · Jan 21, 2026

4.4. The Trail Mix Episode

Hosting New Balance Indoor Games track meet in Boston this weekend, featuring elite distance and middle-distance runners

MDS (Marathon des Sables) training and preparationBlack Canyon 50K trail running debutOlympic marathon trials bidding process (Phoenix vs. St. Louis)
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WHAT WENT WRONG

WHAT WENT WRONG · Jan 19, 2026

Game of Thrones (Pilot)

Sponsor of the podcast episode

Television Pilot Production and ReshootsFantasy Television Adaptation StrategyCasting Direction for Ensemble Dramas
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The Athletic Football Show: A show about the NFL

The Athletic Football Show: A show about the NFL · Jan 19, 2026

Divisional Round Sunday Recap: Patriots handle Texans, Rams outlast Bears in OT

Sponsor promoting running products and lifestyle with 'Run Your Way' campaign messaging

Caleb Williams' overtime interception and decision-making under pressureBears defensive performance and secondary health impact on playoff successSean McVay's conservative fourth-quarter play-calling decisions
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How to Be a Better Human

How to Be a Better Human · Jan 19, 2026

What it means to truly pay attention (w/ Kevin Townley)

Athletic footwear and apparel brand promoting running accessibility, featured in mid-roll advertisement

Buddhist philosophy and non-dualityArt appreciation and visual perceptionMeditation and mindfulness practice
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Am I Doing It Wrong?

Am I Doing It Wrong? · Jan 15, 2026

Forget Resolutions. Here's How To Form Habits That Will Actually Stick

Sponsor with messaging about running identity and personal choice in athletic pursuits

Habit Formation ScienceBehavioral Change StrategiesContext and Environmental Design
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Casefile True Crime

Casefile True Crime · Dec 27, 2025

Searching For Sarah MacDiarmid - Episode 1

Athletic footwear brand that sponsored the episode with running-focused advertising

Missing persons investigationsSerial killer case connectionsCold case podcast production
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How to Be a Better Human

How to Be a Better Human · Dec 22, 2025

Work advice from the world’s favorite couples therapist w/ Master Fixer Dr. Orna Guralnik | from Fixable

Running and athletic apparel brand featured in sponsored segments

Couples therapy principles applied to workplace relationshipsDeep listening and active listening techniquesConflict resolution and repair in professional settings
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Spittin Chiclets

Spittin Chiclets · Dec 1, 2025

Spittin’ Chiclets Episode 601: Featuring James Duthie + Mike Matheson

Sportswear brand worn by NHL player Demidov, mentioned for tracksuit and athletic wear

NHL Contract Negotiations and Team LoyaltyYoung Star Player Development (Bedard, Carlson, Celebrini)Goaltender Performance and Impact on Standings
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The Vergecast

The Vergecast · Nov 25, 2025

The geek's guide to running faster

Mentioned as having prototype shoes tested by Nick Thompson for running optimization

Motion smoothing and filmmaker mode TV settingsRunning data analytics and heart rate training zonesBudget TV purchasing strategy for Black Friday
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Building AI Boston

Building AI Boston · Jun 11, 2025

The Art of Innovation with Onur Yüce Gün from New Balance

Onur Yüce Gün is Director of Computational Design, leading a team of 6 developing computational design workflows and futuristic footwear concepts

Computational Design and Algorithmic ThinkingAI and Human-Machine CollaborationGenerative AI Tools and Design Methodology
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